GAP Analysis on Trader Card

This lesson will show you how to analyise customers spend by product range

On the Trader Card,

1. Select Overview

2. Select Matrix Analysis by Range

1. Drop the fields you want to appear in box 3 into the area indicated by Icon 1

2. To Add Year or Month (period) Analysis drop the Year and/or period fields into area indicated by icon 2 see below for example

1. Period has been dropped into the area and the figures have split into a monthly view (icon 2)

The Highest figures per month are highlighted.

3. Shows the Range with the Highest Spend
4. Shows the Range with the Highest Profit
5.Shows the Range with the Highest Margin

These will vary per month

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